MANA MOJAVER

Design direction isn't created in isolation—it already exists in the energy of the team and the purpose of the brand. I uncover, guide, and translate that vision into cohesive identity that serves people, planet, and purpose.

About Me

I grew up in Iran, surrounded by poetry, textiles, and art—where every object carried meaning and every color told a story. This early immersion shaped my understanding of how people express identity through the sensory language of design.

Moving to Canada meant building a better life, but I always carried a longing for connection, warmth, and cultural richness. This journey taught me that design isn't just visual—it's emotional, tactile, and deeply human.

Rooted in Story & Sensory Design

  • 🧵

    Textiles & Memory

    Every thread carries the story of its maker

  • 🎭

    Poetry & Expression

    Words and images dance together in meaning

  • 🌍

    Cultural Bridge

    Connecting heritage with contemporary vision

Design Philosophy

I design to translate memory and emotion into form—materials that feel alive, colors that speak, and visuals that carry meaning. My work is rooted in the belief that clothing should connect us to something deeper than trend or function.

Through years of travel across diverse cultures and craft traditions, I’ve come to see textiles as vessels of memory—where design becomes storytelling, and craftsmanship preserves heritage. This inclusive, global lens continues to shape how I create with purpose.

Teaching has sharpened my precision and deepened my sense of responsibility. Whether building adaptive collections or tactical outerwear, I strive to marry creativity with integrity—designing not just what looks good, but what works beautifully and endures with care.

What Drives My Work

  • Sustainability

    Creating designs that respect our planet through thoughtful material choices, low-waste construction, and circular design principles that honor both craft and conscience.

  • Inclusivity

    Designing for every body through universal design, accessibility, and celebrating diverse perspectives. Beauty emerges when everyone is welcomed and represented.

  • Cultural Heritage

    Bridging traditional craftsmanship with contemporary design, honoring cultural stories while creating modern narratives that resonate across generations.

Featured Projects

Featured Projects

Transforming purpose into design through strategic creative direction

Wuxly Plant-Based Collection

SUSTAINABLE DESIGN DIRECTION

  • Directed creative strategy for modular, sustainable outerwear targeting conscious urban explorers. Developed "Minimalist Tactical" brand story that echoes Canadian wilderness heritage while embracing military-inspired functionality.

    • Strong press coverage and retail partnerships

    • Seamless layering system integration

    • Sustainable manufacturing practices with local partners

  • Click here

  • wuxly__

e3 Koncept Adaptive Apparel

INCLUSIVE BRAND DEVELOPMENT

  • Built adaptive brand designed for every body, informed by real user experiences including long-term care residents and caregivers. Created universal design solutions that prioritize dignity, comfort, and personal style.

    • Led research-based design direction for easy-dress access points

    • Created complete visual language and storytelling from logo to website design, pamphlets to Instagram layout

    • Executed creative direction for diverse photoshoot casting from freelancers to models for ecommerce

  • Click here

  • e3koncept

Ghostbusters™ Limited Edition

LICENSED COLLABORATION

  • Managed Ghostbusters™ limited-edition capsule from concept to delivery, aligning IP with technical design. Developed cohesive brand integration while maintaining authentic franchise identity and ensuring seamless product execution.

    • Successful IP integration with brand authenticity

    • End-to-end project management from concept to delivery

    • Aligned franchise identity with technical requirements

  • Click here

Iranian Heritage Day

CULTURAL ART DIRECTION - ROM

  • Led visual direction merging Iranian cultural heritage with contemporary design aesthetics. Created immersive experiences that celebrate traditional craftsmanship through modern presentation while fostering cross-cultural dialogue.

    • Authentic cultural representation and storytelling

    • Modern design interpretation of traditional elements

    • Facilitated meaningful cross-cultural dialogue

  • Click here

Creative Process

From insight to impact through strategic creative direction

  • Research & Insights

    Used consumer insights and sales analytics to guide product development, engaging real users to inform solutions.

  • Concept Development

    Developed compelling brand stories and universal design principles informed by lived experiences.

  • Design Execution

    Directed product silhouettes, engineered universal patterns, and focused on adaptive, modular elements.

  • Collaboration

    Led cross-functional execution from concept to launch, collaborating with teams across all disciplines.

  • Visual Direction

    Styled and directed campaigns emphasizing brand values through inclusive casting and authentic storytelling.

  • Quality Focus

    Sharpened a strong eye for detail through years of teaching, reviewing student work, and managing tactical production. Ensured 100% accuracy from concept to delivery—blending creative vision with rigorous quality assurance.

  • Dream it.

  • Create it.

  • Develop it.

  • Produce it.

  • Promot it.

  • Sell it.

  • Deliver it.

  • Wear it.

  • Review it.