Creative Process

From insight to impact through strategic creative direction

  • Research & Insights

    Used consumer insights and sales analytics to guide product development, engaging real users to inform solutions.

  • Concept Development

    Developed compelling brand stories and universal design principles informed by lived experiences.

  • Design Execution

    Directed product silhouettes, engineered universal patterns, and focused on adaptive, modular elements.

  • Collaboration

    Led cross-functional execution from concept to launch, collaborating with teams across all disciplines.

  • Visual Direction

    Styled and directed campaigns emphasizing brand values through inclusive casting and authentic storytelling.

  • Quality Focus

    Sharpened a strong eye for detail through years of teaching, reviewing student work, and managing tactical production. Ensured 100% accuracy from concept to delivery—blending creative vision with rigorous quality assurance.

  • Dream it.

  • Create it.

  • Develop it.

  • Produce it.

  • Promot it.

  • Sell it.

  • Deliver it.

  • Wear it.

  • Review it.